Case Study: Marks & Spencer boosts inbox placement and opens with Validity Sender Certification

Marks & Spencer boosts opens 20% with Validity

Marks & Spencer, a major UK retailer, faced the challenge of expanding its email marketing program without sacrificing deliverability to its loyal subscriber base. The company turned to the vendor Validity and its Sender Certification service to ensure its carefully crafted messages would continue reaching the inbox.

Validity's Sender Certification program provided Marks & Spencer with dramatically reduced filtering and throttling by mailbox providers. This solution led to near 100% inbox placement, an 86% decrease in bounce rate, and a 20% increase in open rates. These improvements in deliverability and engagement ultimately resulted in more click-throughs and increased sales for the retailer.

Marks & Spencer