Case Study: Jam City boosts CPMs by 20% with Ad Quality by ironSource

Jam City uses Ad Quality by ironSource to safely unblock competitor content and boost CPMs by 20%

Jam City, a California-based mobile entertainment company, faced uncertainty after new privacy regulations made advertisers more cautious, which could reduce revenue. To offset potential declines, the team explored unblocking competitor ads in their games, but they needed a way to understand whether higher CPMs and revenue would outweigh any increase in player churn. They used Unity’s Ad Quality by ironSource to evaluate the tradeoff.

With Unity’s Ad Quality, Jam City measured churn, revenue, and CPM alongside internal data to test unblocking competitor content in titles like Genies & Gems, Vineyard Valley, and Panda Pop. The solution helped them identify which games could stay unblocked safely: Genies & Gems saw CPMs rise by 20% with no retention impact, while Panda Pop and Vineyard Valley were reblocked because the revenue lift did not justify the churn. Unity’s platform gave Jam City the confidence to optimize monetization and open a new revenue stream.

Jam City

Tony Yin

Ad Business Operations Analyst