Case Study: Jam City boosts revenue and saves time with Unity LevelPlay In-App Bidding

How Jam City saves time and scales revenue with LevelPlay in-app bidding

Jam City, the mobile game developer behind Panda Pop!, was looking for a better way to manage its ad monetization across multiple geos and apps. To reduce the time spent manually maintaining complex waterfalls, the team turned to Unity’s LevelPlay in-app bidding solution.

With Unity’s LevelPlay, Jam City automated waterfall management, freeing its monetization team to focus more on product and ad placement optimization. The result was stronger ad performance, including higher impressions and fill rate for rewarded video, improved retention, and the potential for a 50% to 2x increase in overall ad revenue, according to Jam City.

Jam City

Kiel LeBaron

Monetization Manager