Case Study: Samsung NZ boosts retail staff engagement and sales with TouchpointMX by Touchpoint Group

How to Increase Sales With A Bespoke Rewards Program

Samsung NZ faced the challenge of high staff turnover at its retail partner stores, which led to a continuous loss of crucial product knowledge. Their goal was to engage and educate these frontline sales staff about new Samsung electronics to drive sales, but they needed a method that was easy, accessible, and did not rely on costly campaigns. They partnered with vendor Touchpoint Group to implement a solution using the TouchpointMX platform.

Touchpoint Group implemented a customized, self-service e-Learning and rewards platform for Samsung. This solution provided product training and interactive questionnaires, enabling sales staff to earn rewards and learn about upcoming releases. The program freed up Territory Managers to focus on strategic sales activities. As a result, Samsung saw increased sales, greater product awareness, and sustained outperformance against other consumer-electronics brands, with the vendor's platform allowing for quick market-responsive communications.

Samsung

Hayden White

Product Manager