Case Study: Snowflake drives 50% of content consumption with Terminus

Snowflake’s 1-to-1 ABM Campaigns Drive 50% of Content Consumption

Snowflake, a Gartner Magic Quadrant leader in data management, needed a scalable way to reach and engage high-priority accounts without wasting limited resources or disrupting sales alignment. The challenge was to run highly personalized, account-based campaigns that delivered value to prospects and met pipeline and ROI goals while staying tightly coordinated with sales.

Snowflake built a six-person ABM team and runs 500+ concurrent 1-to-1 campaigns using Terminus to deliver bespoke, ungated content experiences co-created with sales. As a result, Terminus-driven ads account for over 50% of Snowflake’s website content consumption and 50% of content downloads from their top 500 target accounts, while ABM now sits within quarterly sales reviews and has strengthened marketing–sales alignment.

Snowflake

Daniel Day

Senior Manager of Account-Based Marketing