Case Study: Snowflake achieves an award-winning ABM program and 5x event engagement with Terminus

Sigstr Relationship Data and Email Signature Marketing Drive Snowflake’s Award-Winning ABM Program

Snowflake, the cloud data warehouse company, needed a more direct, coordinated ABM approach when traditional marketing stopped cutting through. The team built an ideal customer profile, assigned each sales rep fewer than 100 target accounts, and sought a way to deliver consistent, personalized touchpoints that aligned sales and marketing across channels.

They implemented Sigstr for targeted email-signature campaigns and Sigstr Relationships for relationship scoring, tying those to Terminus display ads and Uberflip content streams. The integrated solution automated regionalized, account-specific messaging and tracked engagement across the sales cycle, powering 1,000+ content journeys, producing a 5x increase in views on event landing pages and Uberflip streams, and earning “Best ABM Program” awards.

Snowflake

Daniel Day

Senior Director, Account Based Marketing