Case Study: Vidyard achieves $1M+ in sales pipeline with Terminus

How Vidyard Added $1M+ in Sales Pipeline with Account-Based Marketing

Vidyard, a leading video marketing platform, needed a way to break through to target accounts, build brand awareness early in the buying cycle, identify purchase intent, and re-engage stalled opportunities so sales could more effectively connect with prospects.

By adding Terminus to its ABM stack, Vidyard ran targeted display and competitive campaigns tied to Salesforce account data, including a “Dead-Ops Revival” program. The approach revived more than 35 dormant opportunities and drove measurable engagement and pipeline—adding $1M+ (with some campaigns generating several million) in influenced sales pipeline.

Vidyard

Tyler Lessard

CMO & Space Camp Counsellor