Case Study: SalesLoft achieves 600% increase in reach with Terminus account-based marketing

How SalesLoft Increased Reach 600% Through Account-Based Marketing

SalesLoft, a provider of prospecting automation software, faced the challenge of penetrating target accounts and getting their message in front of all decision makers and influencers rather than relying on single contacts or inbound content downloads.

They solved this by automating account-based marketing programs—coordinated weekly with the sales development team—across mobile, social, display and video to target entire companies. The approach increased reach by over 600%, generated awareness among CEOs, CFOs and other key stakeholders, sparked internal conversations, and made subsequent SDR outreach far more effective.

Salesloft

Tami McQueen

Director of Marketing