Case Study: American Express Wins Millions in New Business with The Telemarketing Company

American Express - Customer Case Study

American Express, the global financial services provider, needed to grow its UK client base and hit challenging acquisition goals by the end of the year. To support this, The Telemarketing Company delivered a range of telemarketing services, including lead generation and appointment setting, data profiling, inbound line management, inbound web lead processing, and database build and qualification.

The Telemarketing Company deployed dedicated specialist agents, worked to strict qualification criteria, and maintained close collaboration with regular training and monthly reviews with American Express. The result was a steady stream of high-quality sales leads and appointments that helped win American Express millions of pounds worth of new business, while consistently exceeding targets and earning strong client satisfaction and contract renewal.

American Express