Case Study: Zendesk achieves increased reach, lead generation and stronger customer advocacy with Sprout Social's Bambu

Zendesk proves the value of employee advocacy with Bambu by Sprout Social

Zendesk, a customer service software company, faced a challenge getting employees to consistently share company content: teams relied on email distributions that weren’t opened or shared, global offices struggled to maintain consistent messaging, and there was initial resistance to adopting another internal tool. They needed an easy, scalable way to centralize shareable content and onboard employees worldwide.

By adopting Bambu by Sprout Social and making training part of onboarding, Zendesk simplified content sharing (easy link uploads), aligned global messaging, and enabled tracking of engagement. The platform drove strong adoption—especially from sales—broadened reach and lead traffic, reinforced employee thought leadership, and strengthened customer relationships.

Zendesk

Chelsea Larsson

Senior Manager, Content Strategy