Case Study: Twilio achieves rapid mobile engagement and streamlined social management with Sprout Social

Twilio Mobilizes Its Social Team for Swift Engagement

Twilio, a San Francisco–based cloud communications company, needed a better way to manage social media as it scaled. With team members and evangelists distributed globally and often on the road, Twilio required mobile access, reliable scheduling, centralized collaboration and an easy-to-use platform to support consistent publishing and monitoring.

Twilio selected Sprout Social to provide 24/7 mobile access, a unified dashboard, multi-user permissions and scheduling tools (including a content calendar, Queue, drafts and ViralPost optimization). The result was a streamlined social strategy with consistent publishing, improved team collaboration and monitoring, and stronger audience engagement and customer experiences.

Twilio