Case Study: Medallia achieves renewed employee advocacy and dramatic social engagement growth with Sprout Social

Medallia reignites employee advocacy and sees exponential growth with Sprout

Medallia, a market-leading enterprise experience platform that uses AI and machine learning to analyze customer signals, needed a clearer way to understand what social content actually resonated with customers. The communications team was posting too often, relying on low-impact CTAs, and lacked a streamlined employee advocacy program and the bandwidth to do more with a lean team.

Using Sprout’s Premium Analytics, Tagging, social listening, Smart Inbox and Advocacy tools—plus automated reporting and a weekly digest—Medallia refined its content strategy, cut posting frequency, and prioritized video and imagery. The results included a 174% year‑over‑year increase in LinkedIn video views, nearly a 50% boost in engagements, a 39.5% higher engagement rate on LinkedIn, Twitter video views up nearly 1,884%, a ~45% rise in advocacy users in two weeks and employee shares doubling immediately—while saving the team significant time.

Medallia

Justin Herrick

Senior Manager