Case Study: Klarna achieves 505% Instagram engagement increase and 1.2B impressions with Sprout Social

How Klarna uses Sprout Social to power its global social strategies

Klarna, the Stockholm-based buy-now-pay-later fintech with a 90M+ customer base, needed to scale social media as a core business function while expanding into new markets. With teams across 17+ countries and varying regional preferences and regulations, the company had to build brand awareness, deliver customer service, gather customer insights and coordinate high-impact global campaigns without losing local relevance.

Klarna adopted Sprout Social as a centralized management hub that gives regional teams autonomy with group spaces while providing global analytics, custom inbox rules and campaign tracking. That setup powered the A$AP Rocky-led #GetSmoooth campaign—enabling efficient scheduling, local customization and KPI monitoring—and drove a 505% increase in Instagram engagements and a 1,022% jump in average daily impressions one month after launch, with over 1.2 billion Instagram impressions across accounts in H1 2021.

Klarna

Rickard Berggren

Marketing Manager & Global Content Creative