Case Study: Dell achieves 150% sales increase on Black Friday with Sprinklr

Using Paid Social to Increase Sales by 150% on Black Friday

Dell, founded by Michael Dell in 1984, is a global computer technology company that faced a common holiday challenge: the two-week period around Black Friday and Cyber Monday generates extremely high ad volume, making it difficult to scale paid social campaigns and reach high-intent customers while maintaining performance.

To meet that challenge Dell partnered with Sprinklr’s managed services, ramping FBX ad spend (target weekly spend +250% and scaling some business units nearly 5x) and using strategic optimization, retargeting and prospecting to identify higher-quality users and align bids to conversion likelihood. The effort drove a 150% increase in Black Friday sales, delivered a 2.16 ROAS (about 2x the ROAS goal), boosted revenue more than 8% above target, and improved conversion rates by focusing on users closer to purchase.

Dell

Michael Dell

Founder and Chief Executive Officer