Case Study: Lenovo achieves 73% lower cost-per-engagement and 6.5X higher engagement with Sprinklr

How Lenovo used real-time Twitter data to break through the noise at CES

Lenovo, a global technology company, faced the familiar CES challenge of cutting through intense industry noise to drive product awareness and user engagement across Facebook, Instagram, Twitter and LinkedIn during the show. With thousands of competing messages, the team needed a way to reach the most relevant audiences efficiently.

By using Sprinklr’s access to Twitter Firehose and two years of historical data, Lenovo targeted highly specific groups—recent brand engagers, users of CES and Lenovo hashtags, Star Wars fans for the Mirage AR demo, and #STEM supporters for a NAF panel. The approach cut cost per engagement by 73%, produced 6.5x higher engagement rates, and generated 44% of total engagements versus 4% from keyword targeting and 27% from handle targeting.

Lenovo