Case Study: Lenovo increases social media reach by 360% with Sprinklr Advocacy

How Lenovo creates a holistic social media strategy with Sprinklr Advocacy

Lenovo, the global technology company, needed a better way to quantify employees’ social media contributions and strengthen its employee advocacy strategy across global campaigns, events, and brand initiatives. As it refined its PESO approach, Lenovo wanted more visibility, governance, and an easy-to-use platform to help employees share brand content and tell the “One Lenovo” story.

Lenovo implemented Sprinklr Advocacy to unify employee advocacy, improve reporting, and enable employees across the organization to amplify key messages. With Sprinklr, Lenovo grew to more than 2,000 users in one year and achieved a 360% increase in social media reach, along with a 200% increase in total engagements and 8,000 total shares in six months.

Lenovo

Alli Soule

Social Education and Advocacy Manager