Case Study: Groupon achieves massive local publishing scale and content-production efficiency with Sprinklr

How Groupon Manages Relationships With 15 Million Followers

Groupon faced the challenge of producing massive volumes of timely, locally relevant social content while maintaining global message control and governance across distributed teams. The company needed to operate at scale—publishers producing content within 24 hours—yet retain hyper-local relevance for hundreds of markets.

Groupon implemented Sprinklr as its global social content management and measurement platform across 47 countries, giving teams a single workflow to produce, review, schedule and measure content. The platform’s Social Asset Manager and custom dashboards allowed centralized sharing with local autonomy, driving publishing scale (3,000–10,000 posts weekly across 174 local Twitter handles), improved operational efficiency, real-time performance insights and reduced content production costs.

Groupon

Paul Matson

Head of Content & Social Media