Case Study: Virgin Media acquires new subscribers and boosts engagement with Spectrm conversational display ads

Virgin Media gains new subscribers in conversational display ads with Spectrm and AdLingo

Virgin Media, a leading UK telecommunications provider, needed an innovative way to acquire new customers for high‑lifetime‑value broadband plans while overcoming banner blindness, scaling one‑to‑one personalization across sites and apps, and simplifying a complex product offering. They partnered with Spectrm, using AdLingo Ads plus dynamic product feeds and conversation analytics, to test conversational display ads that could capture attention and quickly surface relevant plan recommendations.

Spectrm built a personalized chat experience delivered as AdLingo conversational display ads (programmatically via Google DV360), integrating Virgin Media’s product feed and conversation funnels to recommend plans in real time. The campaign drove deeply engaged traffic—0.29% engaged conversation rate on mobile app, 35% conversation completion rate, and 26% of users who received a recommendation clicked through to the product page—while delivering favorable cost‑per‑recommendation and actionable insights on customer preferences.

Virgin Media

Paul Godfrey

Head of Creative