Case Study: Proximus achieves higher app installs and retention with Spectrm on Instagram

Proximus drives app retention and revenue per user with recurring notifications on Instagram

Proximus, a telecommunications provider in Belgium, sought to drive incremental sales by creating seamless shopping experiences and delivering personalized product recommendations to its customers. To achieve this, they partnered with the vendor Spectrm to leverage Instagram Messaging for private loyalty offers and deals.

Spectrm implemented a solution using paid ads on Instagram to acquire users and recurring notifications to send personalized offers. This approach allowed Proximus to capture zero-party data and build a reachable audience on a preferred channel. The campaign was a success, resulting in a 37% total app install rate and a 17% recurring notifications subscriber rate, helping Proximus activate a younger audience and boost app retention.

Proximus