Socialtrait is a developer of AI-powered solutions for predicting, measuring, and amplifying the performance of brand concepts. They integrate both qualitative and quantitative research, reducing recruitment time and eliminating sampling errors and research fatigue. Their platform constructs virtual communities mirroring specific demographic and psychographic profiles. These communities engage with product concepts through structured methodologies like in-depth interviews, focus group discussions, and surveys, all moderated by AI. Real-time insights are extracted through sentiment analysis and empathy mapping, ensuring actionable feedback.