Case Study: Global Pet Food Company accelerates non-food product expansion with Socialtrait

Global Pet Food Company - Customer Case Study

A global pet food company identified a major growth opportunity by expanding into non-food pet care products. To accelerate this move, the company needed to dramatically speed up its development cycle by rapidly gaining deep insights from a vast and segmented audience of pet owners. They partnered with Socialtrait to conduct this critical qualitative research across multiple international markets.

Socialtrait implemented a solution using its survey tool, creating audience communities in the US and UK to gather insights from 600 AI agents. They completed the full qualitative deep-dive in just five business days per market. This unprecedented speed, which was 10x faster than traditional methods, provided the robust data needed for the client to confidently accelerate its entry into new product categories and make key product decisions significantly faster.