Case Study: a global food giant accelerates new product positioning selection with Socialtrait

Global Food Giant - Customer Case Study

The new product development agency for Global Food Giant faced the challenge of needing to rapidly evaluate and select the most effective positioning statement from a list of 13 options. They partnered with Socialtrait to leverage its Focus Group Discussion tool, which simulates AI agents, to address this complex and time-sensitive task.

Socialtrait implemented a rapid positioning evaluation using a robust sample of 1,500 AI agents that represented the target audience. This solution condensed a typical 30-day research cycle into just 5 days, operating 83% faster than traditional methods. The results allowed the agency to confidently select the top-performing positioning statement and move into concept development on schedule, saving weeks of effort while gaining rich, actionable insights that aligned with traditional research benchmarks.