Case Study: Shopify improves translation quality and localization efficiency with Smartling

Shopify highlights 25x ROI with Smartling

Shopify, a global e-commerce company, sought to effectively manage its user interface localization at scale to cater to a growing number of geographical and cultural contexts. The challenge was to prepare their UI content for translation to ensure the highest possible accuracy and better business results. They turned to the translation and localization services provided by Smartling to address this need.

Smartling provided a solution involving six key technical preparation steps, including leveraging existing tech stack features, utilizing Smartling's pseudo-translation for testing, and adding instructions and visual context for translators. This preparation led to more accurate translations and increased conversion rates. According to a Shopify report cited by Smartling, companies saw a significant return, achieving a 25x ROI for every dollar spent on localization.

Shopify