Case Study: Talkdesk scales website localization across 6 languages with Smartling

Scaling Talkdesk.com across 6 languages with Smartling

Talkdesk, a global provider of AI-powered customer experience technology, needed a better way to localize its website for international audiences. Its manual process of duplicating the English site and translating JSON files was slow, error-prone, and difficult to maintain across languages, especially because its CMS did not integrate well with translation tools. Smartling helped Talkdesk address these challenges with its Global Delivery Network (GDN) and translation management technology.

Using Smartling’s GDN, Talkdesk automated website localization across its headless CMS and tools like Marketo and Figma, eliminating manual coding and reducing the time and resources needed to launch localized sites. The solution enabled faster multi-language publishing, consistent messaging, and regional customization of content such as images and customer stories. Smartling’s automation also freed the localization team to support broader marketing materials, improving efficiency and helping Talkdesk scale its global presence.

Talkdesk

Paulo Pinto

Senior Localization Project Manager