Case Study: Stripe achieves faster deal velocity and stronger customer relationships with Slack Connect

Stripe’s sales reps forge meaningful client relationships with Slack Connect

Stripe, the global payments company founded in 2011, faced a sudden challenge when the pandemic eliminated face‑to‑face selling: its sales org needed a way to maintain the personal, high‑tempo relationships that used to happen in person or by text, and to coordinate multiple internal and customer stakeholders more quickly than email allowed.

Stripe rapidly adopted Slack Connect, with 300+ sales staff using shared channels with 70+ customers to run pre‑sale conversations through post‑launch support. By setting clear channel roles and response expectations, teams closed deals faster, resolved integration issues in minutes instead of days, and sustained deeper customer engagement — improving momentum, retention and the overall customer experience.

Stripe

Jeanne DeWitt Grosser

Head of Americas Revenue and Growth