Case Study: Marks & Spencer boosts commerce content growth with Skimlinks

Marks & Spencer boosts traffic and revenue with Skimlinks

Marks & Spencer sought to evolve its affiliate marketing strategy to align with its new "first right price" approach, which featured fewer promotions. The challenge was to build a more strategic program that could promote all business units, support campaigns, and drive growth while navigating changing consumer behavior post-pandemic. They partnered with the vendor Skimlinks to help achieve this.

Skimlinks implemented incentivized rates with major publishers, which helped Marks & Spencer build strong relationships with high-ranking publications. This solution led to a significant increase in articles across a broad range of sites, resulting in a constant stream of traffic and revenue. Skimlinks provided the flexibility and ease of use that enabled this growth, and a key focus for M&S is now on increasing the conversion rate from this heightened traffic.

Marks & Spencer