Case Study: Rakuten Drives Growth and Faster Decisions with Similarweb

Rakuten reaches 2B members with real-time data from Similarweb

Rakuten, a global technology leader with services in ecommerce, fintech, and digital content, faced a challenge in driving aligned decisions due to a fast-changing digital landscape. Disconnected data made it difficult to track trends and uncover opportunities confidently. To address this, they turned to the digital intelligence platform from Similarweb.

By implementing Similarweb's all-in-one platform, Rakuten enabled teams across marketing, sales, and client services to work from the same trusted, real-time data. The solution delivered actionable insights for competitive benchmarking and SEO strategy, which drove smarter decisions and uncovered new revenue opportunities. Similarweb provided the fresh data Rakuten needed to make faster, data-driven decisions and achieve measurable growth.

Rakuten