Case Study: T-Mobile achieves increased awareness and engagement on Super Bowl weekend with Sharethrough

T-Mobile Won New Fans on Super Bowl Sunday

T-Mobile partnered with Sharethrough to boost awareness and engagement around Super Bowl weekend. The challenge was to amplify reach for tentpole creative—repurposed TV spots featuring Steve Harvey and Drake—by connecting with adults interested in sports, entertainment and pop culture (audiences: sports fans, millennials) and driving video views.

Sharethrough distributed those repurposed TV spots in video, short-form and TV/pre-roll formats, targeting sports and pop-culture audiences to maximize reach during the event. The campaign delivered on its goals—raising awareness, increasing engagement and driving video views—demonstrating Sharethrough’s ability to extend TV creative into high-impact digital placements.

T-Mobile