Case Study: T-Mobile achieves high VCR and $0.01 CPCV with Sharethrough

T-Mobile - Customer Case Study

T-Mobile turned to Sharethrough to drive mass awareness around its Super Bowl 2021 presence, with a campaign goal of maximizing video completion rate (VCR) during a short flight. Sharethrough executed a video campaign (PMP - Custom) using the Goat 5G creative and pre-filtered deal IDs for contextual alignment on premium sports and football publisher sites to ensure KPIs were met from launch.

Sharethrough’s approach — high-VCR inventory targeting, contextual deal pre-filtering, and in-feed custom headlines — delivered consistent daily performance with the Goat 5G creative as the top performer by VCR and CTR. The campaign achieved a strong VCR and an efficient cost-per-completed-view (CPCV) of $0.01 while generating broad awareness of T‑Mobile’s Super Bowl alignment.

T-Mobile