Case Study: Macy's achieves higher CTR than all native partners with Sharethrough

Macy’s - Customer Case Study

Macy’s needed a high-performing native ad solution to drive clicks to its C&F "shop now" product page and re-run a native carousel unit created from standard banners. In a head-to-head test of native partners, Sharethrough was selected to run the unit with the primary campaign goal of maximizing CTR.

Sharethrough delivered a native carousel ad (two creative variations: Fragrances and Cosmetics) and outperformed all other native partners in the test. Both carousel units exceeded CTR benchmarks and successfully drove traffic to Macy’s C&F product page, demonstrating measurable lift versus competing native solutions.

Macy’s