Case Study: Dell raises awareness and reinforces its "always-on" small-business partner positioning with Sharethrough

Dell Promoted A Web Series To Showcase How They Help Small Businesses

Dell launched a web series to showcase select small businesses, their challenges, and how Dell helped solve them, aiming to raise awareness among B2B small business audiences. Dell worked with Sharethrough to distribute the video campaign, using five long-form webisodes (2–3 minutes) and 15- and 30-second teaser videos as the primary creative.

Sharethrough implemented the campaign using long-form and short-form video ad formats to reach small business decision-makers. The content reaffirmed Dell’s positioning as the “always-on” small business technology partner and met the campaign’s awareness objective; while no specific metrics were provided, the series explicitly reinforced Dell’s relationship with small businesses.

Dell