Case Study: Dell achieves increased engagement among Senior IT Decision Makers with Sharethrough

Dell Drove Engagement Among Senior IT Decision Makers

Dell sought to drive brand loyalty and shift perceptions among Senior IT Decision Makers about Dell EMC’s innovation by showcasing its IT Transformation strategy. To reach a B2B C‑Suite IT audience, Dell partnered with Sharethrough and used native ad formats with custom infographic creative to amplify the message.

Sharethrough amplified a series of native infographics that directed Senior IT decision makers to Dell’s site to learn more about Dell EMC conversations. The campaign met its Raise Awareness goal by driving measurable engagement and site traffic among the target audience, increasing exposure and strengthening Dell’s IT transformation positioning.

Dell