Case Study: American Express achieves lower cost per landing page view and per application with Sharethrough Native Display

AMEX Runs Native Display Across Multiple Lines of Business

American Express tapped Sharethrough to run Native Display across multiple lines of business — including personal savings, refer-a-business, consumer marketing and Marriott Bonvoy — to combat banner blindness on standard display supply paths and drive qualified site traffic. The campaign used Sharethrough Native Display as part of a tactical mix with the primary goals of efficient cost per landing page view and cost per application for the Marriott Bonvoy Business Credit Card.

Sharethrough implemented the campaign via a custom deal ID through DV360, leveraging Google’s Run of Exchange Deal ID and proprietary data pre-filtered for high viewability and improved match rates, with targeting using 1st- and 3rd-party audience segments. Sharethrough exceeded American Express’s cost-per-landing-page and cost-per-application goals versus the competition, delivering the intended traffic efficiency and measurable uplift.

American Express