Case Study: American Express achieves increased awareness and drives Small Business Saturday participation and spend with Sharethrough

American Express Used A-list Celebrity Influencer Videos

American Express wanted to raise awareness of Small Business Saturday and drive consumer participation and spend at local merchants. To achieve this, Amex partnered with Sharethrough to deploy short-form, celebrity influencer video ads — an influencer/celebrity video campaign using Sharethrough’s video ad placements to reach small business audiences.

Sharethrough executed a series of A-list celebrity short-form videos that promoted Small Business Saturday, driving participation and incremental spend at small businesses while reinforcing American Express’s positioning as a champion of small business. The Sharethrough-driven campaign successfully increased awareness and engagement around the initiative and helped convert that awareness into measurable participation and spending at local merchants.

American Express