Case Study: American Express achieves targeted luxury cruise traffic with Sharethrough

American Express - Customer Case Study

American Express Travel Leisure Services (TLS) needed to promote special cruise deals to a luxury travel audience and drive direct e-commerce actions on its Amex Cruise landing page. They partnered with Sharethrough, using self-serve programmatic native advertising to reach luxury, high-household-income millennials and direct them to the cruise offers.

Sharethrough deployed native ad placements (site content and banner-to-native creatives) targeted to the luxury/high‑HHI millennial audience, driving users to the Amex Cruise landing page to search current deals. While specific campaign metrics were not provided, Sharethrough’s targeted, programmatic native approach supported American Express’s direct‑response e-commerce goals by increasing qualified traffic and engagement with cruise offers.

American Express