Case Study: Zuora boosts meeting rates with Sendoso

Zuora drives 18% meeting rate with Sendoso

Zuora, a provider of cloud-based subscription management software, faced a challenge in engaging high-value prospects who had not responded to previous outreach. Their manual direct mail process was extremely time-consuming, difficult to track, and took employees away from their core tasks. They implemented a pilot campaign using the Sendoso sending platform to streamline this effort.

Using Sendoso, Zuora automated and scaled its direct mail programs, including a targeted campaign that sent champagne to prospects to celebrate company milestones. This solution allowed the team to focus on strategy while Sendoso handled logistics and provided critical tracking and analytics. The campaign achieved a 75% email open rate and an 18% meeting rate, successfully sparking new dialogue with executive decision-makers and providing Zuora with predictable benchmarks for future campaigns.

Zuora