Case Study: Directly achieves 11% uplift in responses from target accounts with Sendoso

With Sendoso, direct mail touches became a seamless and instant experience

Directly, whose Crowd-Powered AI platform combines machine learning and gig work to scale customer service for companies like Microsoft and LinkedIn, needed to increase the number and quality of personal touches from its SDR team. Their multi-touch outreach sequences lacked a streamlined direct-mail component, so Directly turned to Sendoso to add personalized physical touches to sales development operations.

Sendoso enabled instant, seamless direct-mail outreach—using Sendoso Direct for perishable items while branded swag was en route to Sendoso’s warehouse—letting Directly send holiday giveaways like apple crumble pies and other gifts. After one year on the platform, Directly saw an 11% uplift in responses from target accounts, with Sendoso integrating reliably into their tech stack and enabling more personalized outreach.

Directly

Georgeann Shoptaw

Enterprise Sales Development Manager