Case Study: Talkdesk achieves $2.3M+ pipeline growth and saves ~12 hours/week with Sendoso

Talkdesk’s team used the Sendoso platform in tandem with the Salesforce integration to both save time and generate massive ROI

Talkdesk, the leading cloud-based contact center software provider, was spending roughly 12 hours a week running in‑house direct mail—sourcing items, packing, shipping and managing follow-up—which pulled their marketing team away from other priorities. To scale ABM efforts and give sales more control, Talkdesk turned to Sendoso for a turnkey direct‑mail and gifting platform that integrated with their MarTech stack (including Salesforce) and could trigger alerts for SDRs.

Sendoso helped Talkdesk execute an integrated multi‑channel campaign—mailing a Forrester TEI report with handwritten notes to 150 prospects and enabling sales to send coffee e‑gifts and personalized Amazon gifts—while surfacing sends via Salesforce alerts for coordinated follow-up. The program sent 297 packages, generated $2.3M+ in pipeline, saved about ~12 hours per week for the marketing team, and was adopted by 17 users across SDRs, AEs, demand gen and customer marketing, delivering clear ROI for Talkdesk.

Talkdesk

Russell Banzon

Demand Generation