Case Study: Freshworks achieves 57,000+ hours saved annually with Seismic

Reimagines Enablement for the Next Generation of Selling

Freshworks, a cloud-based customer and employee experience software provider, needed to modernize enablement as fragmented tools and outdated systems were slowing seller performance and making it hard for teams to find the right content, training, and coaching support. Freshworks turned to Seismic and the Seismic Enablement Cloud to create a more unified, AI-powered approach for its global sales and partner teams.

Seismic implemented personalized learning journeys, AI-driven content recommendations, Guided Assembly, Digital Sales Rooms, and better manager insights, all integrated into Freshworks’ existing workflows. The result was a more scalable enablement engine with improved governance, faster onboarding, stronger coaching, and clearer performance visibility. Most notably, Seismic helped Freshworks save more than 57,000 hours annually, while also reducing duplication and enabling more efficient, effective selling.

Freshworks

Ian Tickle

Chief of Field Global Operations