Case Study: Vodafone achieves a unified global sales pipeline and boosts account coverage to 77% with Salesforce Advisory Services

Vodafone synchronises global sales operations, aligns global customer experiences with Advisory Services

Vodafone, a global telecommunications provider operating across 24 markets with thousands of salespeople, needed a consolidated, real-time view of its global opportunity pipeline and consistent customer experiences. Previously the company relied on spreadsheets and disparate CRM instances, which produced out-of-date, inconsistent information and made global reporting and coordinated selling difficult.

Partnering with Salesforce Advisory Services, Vodafone consolidated markets onto a single Salesforce platform with guidance from a dedicated Program Architect, integrated CPQ and Chatter, and adopted Data.com for automated data cleansing. The changes sped account onboarding from 5–7 days to near-instant, increased global account coverage from 27% to over 77%, aligned more than half of its markets on the platform, and contributed to improved sales win rates.

Vodafone

Christian Tchatchouang

Head of SELL Domain Delivery