Case Study: OpenTable achieves streamlined sales and internal collaboration with Salesforce

OpenTable makes a reservation for success

OpenTable provides free, real-time restaurant reservations to diners and supports a network of more than 25,000 restaurants. As the company scaled, it needed a single, efficient way to manage sales and customer relationships and to improve internal communication so sales reps and product teams could quickly share information and track deals from lead to close.

OpenTable implemented Salesforce to consolidate customer profiles and give the sales team one place to see progress, and added Chatter as an employee social network to replace many email threads. The result was faster, more transparent sales processes, easier cross‑department collaboration, quicker answers to reps’ questions, and a flatter, more efficient organization that shares wins and best practices in real time.

OpenTable

Matt Roberts

CEO