Case Study: Demandbase boosts operational efficiency with Salesforce Momentum

Demandbase saves hundreds of hours with Salesforce

Demandbase, a leader in account-based marketing, faced a challenge in managing data from over 1,000 customers. Their revenue operations team was overwhelmed with manual tasks like data entry and identifying account risks, which hindered efficiency and proactive customer management. To address this, they turned to Salesforce and implemented its Momentum product to automate insights and workflows.

The solution from Salesforce involved using Momentum to automatically capture data from calls, flag risks and opportunities in real-time, and centralize collaboration via Slack. This resulted in a major boost to operational efficiency, saving hundreds of hours of analyst time. The implementation also enabled proactive account management that saved high-value accounts and provided leadership with improved, data-driven forecasting.

Demandbase