Case Study: DocuSign achieves fair global sales territories and clearer customer hierarchies with Salesforce Data.com

Data.com helps to take DocuSign’s territory planning worldwide

DocuSign, a leader in e-signature and agreement cloud services, needed to scale its sales operations from North America to a global market. As they grew, establishing systems and processes that provided an accurate, unified view of customers — including account hierarchies — became critical for effective territory planning and go-to-market execution.

By adopting Data.com’s premium dataset, DocuSign gained deeper, organized knowledge of customer relationships and corporate hierarchies. This enabled fair sales territory design and precise customer-to-team assignments, reduced duplicated work, and supported more efficient global growth.

DocuSign

Tiffany Munson

Director of Global Sales Operations