Case Study: Pendo achieves significant time savings with Salesforce Maps

Pendo.io finds that using Salesforce Maps provides significant time savings for their team

Pendo.io is a product engagement platform founded in 2013 that helps companies understand customer behavior and improve product experiences. As Pendo scaled, the sales team struggled to maximize prospecting at industry events and needed a mapping solution that integrated seamlessly with their company-wide Salesforce CRM to identify geographic opportunities and book more meetings.

Pendo adopted Salesforce Maps to plot customer distribution, plan territories, and streamline event prospecting. The tool enabled more efficient lead generation, automated mass actions from the map, and company-wide adoption with formal training—resulting in better-targeted expansion plans, more client meetings at events, and significant time savings for the team.

Pendo

Chas Scarantino

VP of Sales