Case Study: KLM achieves significant booking growth and lower distribution costs with RWS (SDL Tridion Sites)

SDL Tridion Sites adds value to KLM’s online business through higher online sales, simplified multi-language, multi-site rollout and lower cost per channel

KLM, the Dutch airline, needed to transform its web presence from information-only sites to full transactional channels that boost bookings while cutting distribution costs. Facing a complex network of multi-language, multi-site markets and the need to serve all customer segments efficiently, KLM sought a content management solution to centralize control, enable localization and speed up international rollouts.

By deploying SDL Tridion Sites KLM centralized content in a BluePrint model (six standard languages), reused newsletters and campaigns, and integrated content with CRM to run interactive promotions like Flying Dutchman and Travel Match. The result: faster time-to-market—campaigns rolled out to 60+ countries in days—greater online sales, simplified localization and a significantly lower cost per online channel.

KLM

Bart Vos

Vice President eBusiness