Case Study: Marks & Spencer achieves a rapid discounts relaunch and 40k+ employee registrations with Reward Gateway

Retailer rebrands discounts platform in just six months, offering tailored options to ensure relevance for diverse set of employees

Marks & Spencer (M&S), a retailer with 85,000+ colleagues across 852 locations, needed to refresh its Choices discounts strategy during a period of company transformation to make offers more accessible, simple, flexible and relevant for diverse roles and geographies. M&S engaged Reward Gateway to replace and rebrand the portal and deliver an integrated employee platform for discounts, recognition and communications.

Reward Gateway developed and rolled out the "My Choices" platform (phased launch beginning January 2019) with single sign‑on, location‑tailored sites (e.g., Isle of Man), added peer‑to‑peer recognition and multi‑channel communications to drive adoption. The results were rapid: 6,800 registrations in the first 10 days and 40k+ registered within nine months (about half the workforce), sustained monthly uptake and positive employee feedback on flexibility and choice.

Marks & Spencer