Case Study: U.S. Bank achieves timely, actionable customer satisfaction insights with QuestionPro

Enterprise Banking Survey Solutions for US Bank

U.S. Bancorp, the sixth-largest U.S. financial holding company with $204 billion in assets and thousands of branches and ATMs, needed a reliable way for its Corporate Procurement division to measure how internal customers perceived their services. The team wanted to collect both ongoing and ad-hoc feedback to gauge interest, satisfaction and participation across a range of issues.

After evaluating options, U.S. Bancorp selected QuestionPro’s hosted survey solution for its cost-effectiveness and ease of use given limited internal IT resources. Following a successful evaluation and test period, the procurement team launched ongoing surveys that provided timely data and insights into customer perceptions and satisfaction levels.

U.S. Bank

Michael Lori

Vice President Corporate Procurement, U.S. Bancorp