Case Study: Japan Airlines achieves 3X group sales revenue with PROS Group Sales Optimizer

Japan Airlines Boosts Group Sales Revenue 3X With PROS

Japan Airlines, one of the world’s largest carriers, was struggling with a slow, manual group booking process that required multiple back-and-forth approvals and could take 48 hours to a week to return a quote. To streamline group sales and reduce workload, Japan Airlines turned to PROS and its Group Sales Optimizer (GSO) platform.

PROS implemented automated quoting, booking, contract management, and dynamic pricing, later extending the solution with other airline (OAL) functionality for partner carriers. As a result, Japan Airlines cut quote turnaround time from 4 days to a few minutes, reduced manual tasks by 90%, increased group revenue by nearly 3X, and grew market share by 20%, with GSO now used by more than 2,000 travel agency users across 30 countries.

Japan Airlines

Airi Go

Global Sales Project Team Assistant Manager