Case Study: AAA boosts insurance awareness and leads with Primacy

AAA boosts awareness 100% with Primacy

The customer, AAA, faced the challenge of low awareness for its home and auto insurance products, particularly within the competitive Florida market. The vendor Primacy was tasked with developing a campaign to help AAA stand out against competitors with larger advertising budgets and cut through the market's clutter.

Primacy developed an omnichannel "Seriously" campaign based on the positioning of AAA as a serious and trusted insurer. The solution included TV, radio, OOH, digital, and collateral. The results were significant, including a 12.5% revenue increase above plan, a 100% boost in non-member awareness, and substantial gains in quote starts and shopping consideration, leading to a multi-state expansion of the strategy.

AAA