Primacy B2B Case Studies & Customer Successes

Primacy is a digital experience agency that delivers engaging experiences that have meaningful impact and measurable results. Primacy offers a full breadth of services including user experience, marketing, technology, branding, media planning and buying, strategy, accessibility, and cybersecurity. Primacy works with a diverse range of clients in verticals including consumer, financial services, healthcare, manufacturing, and higher education. Clients include Aetna, Amica, Boston College, Cannondale, Cornell University, Dana-Farber Cancer Institute, Dolby, The Hartford, HMR Program, MIT, Mutual of Omaha, Otis Elevator Company, SCAN Health Plan, Sikorsky, Tufts Medical Center, UChicago Medicine and more.

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Primacy B2B Case Studies & Customer Successes

Case Studies

An unexpected campaign for infrequent drivers

Reach even more under-resourced students by transforming a traditional platform into a digital one

Turn a less obvious option into the smarter choice

A life-changing site and intellectual capital engine

To help more patients fight cancer, Dana-Farber Cancer Institute first needed to battle misperceptions

Fine-tuning Dolby Labs' Customer Portal to meet the precision standards of their high-tech customers

An award-winning website 100 years in the making

Playing games with your money may be good for your financial health

The website increased application interest for Gonzaga by 174%, while encouraging prospects to explore their passions

Launch a challenger brand in a hyper-competitive diet market

A website redesign to sing the praises of an unsung hero

Getting the Lasell community to embrace the transition to university status took some creative thinking

Laticrete set out to design the easiest-to-use digital hub in the construction industry

Meemic knows about insuring drivers. We know a thing or two about driving results

We rebranded Newtown Savings Bank to champion the customer, driving 3 consecutive years of growth

Making a top 20 university top of mind

A school that defies convention deserves a virtual experience that breaks the mold

We made a robot that made our Ad Ops team even better at their jobs

Reduce phone calls and improve care

Using a little VR, we made the challenges of aging a little more real

A Website and Sitecore CMS Redesign Due Yesterday

Even a prestigious top-tier college can't rest on its laurels

The new, streamlined website experience saw click-to-call leap up 132%

We went hyper-local to launch a world-class healthcare brand

A website that works as hard as the city it’s in and the students who go there

A website that works as hard as the city it’s in and the students who go there

We got tech business owners to learn about liability insurance by appealing to their inner gamer

The University of Kansas Health System’s new sites look beautiful but their CMS code base is truly a work of art

Getting kids back to messing up their rooms faster

Turn the 10th ranked university in the world from unknown to top of the list for US students

Helping a top liberal arts school own "small" in a big way

A disruptive technology calls for a breakthrough media campaign

We turned a tactical challenge into a beautifully simple experience

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